lundi 28 novembre 2011

The 49th Edition of the Salon International de la Lingerie in Paris

On 21, 22 and 23 January 2012, the Salon International de la Lingerie will take place in the popular Pavillion 1 at the Parc des Expositions, Portes de Versailles in Paris.
During these 3 days, the Salon shares the Paris-Expo with the Fashion wave event (Who’s next, Prêt-à –porter, Eclat de Mode, Interfilière Paris and more).
Reserved to professionals of the market, this event will give you a complete view of the current lingerie industry.

5 areas to find your happiness

Be Essential : corsetry, daytime lingerie, stockings and tights
Be Chic : designers, avant-garde collections
Be Spicy : young underwear and homewear
Be Lounging : discover homewear, loungwear and yogawear along nightwear and home universe collections

For the most interested people, fashion shows and conferences presented by the most influential trends agencies will be organized every day.  Spectators will be able to discover new collections and the fashion trends predictions for the next years.
The Salon follows the trend

The loungewear trend inspires brands this year. Nowadays women work as harder as men, running every day in a strict tight dress and standing on 10 centimeters heel shoes. When they come back home and have to take care of the household, the comfort is the most important thing.
The lounge wear is a mix between the chic of everyday clothes and the comfort of a pajama.  Creators use comfortable materials as cotton, wool or cashmere.

The Salon International de la Lingerie fights against breast cancer

For the third consecutive year, The Salon International de la Lingerie keeps his involvement with the Pink Bra Bazaar association. How does the Salon take part? For one ticket entry bought, 1€ will be given to the Pink Bra Bazaar association.

Pink Bra Bazaar is the first association which gathers underwear fashion and women to beat against the breast cancer.  Collected money will be invested in research, prevention and cancer screening.

Find more information about Pink Bra Bazaar here : www.pinkbrabazaar.org

Pauline G.

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