Sneak peak at the 48th salon international de la lingerie in Paris

Invited to the 48^th salon international de la lingerie, we will tell you about it in detail. From the 22^nd to the 24^th January, 2011, we have been at The Pavillon 1 of the Parc des Expositions in Paris, to see the new collections and new trends 2011 of lingerie.

Before sharing our experience during the Salon, a quick reminder of the 2011 figures:

-          18 381 visitors came to the Salon International de la Lingerie in 2011 including :

o   42 % from France

o   58 % International

-          +25% multi-brand retailers : a core target market won over by the trade show

-          +14% buyers : buying managers were excited and inspired by brand’s creativity

-          +22% brands present

-          65 TV/radio report in 2011 (+38% vs. 2010)

-          294 professional and public press publications in 2011 (+25% vs 2010)

All around the salon, the 50’s century is back with female curves, slim waist and bosomy. The 550 exhibitors have brought obus bras and high-waisted panties out again. It is the end of strings and half-cup bras, it is time to covered lingerie fashion… in order to be well take off. The come-back of The Burlesque promotes generous breast, assumed curves and removes women complexes who practice striptease.

Lace, silk, satin… brands used transparent and light materials. Even if flashy colors, orange or red, represent the romanticism, black stays the color for seduction.

A little farther, we have found transgressed lingerie. Women play with arrogance but they are never vulgar.

At large size corner, Empreinte French brand, elected best 2011 creator has revealed mould guipure and not sewed. It is like a second skin, it is a world first.

In another hall, the lounge wear has taken a largest place compared with 2010. There, women can find confortable clothes but still fashion and beautiful.

According to a  Xerfi study published in July 2010, the lingerie consumption has well resisted to the crisis in 2009. Even if the market will stay constant until the end of 2011, the augmentation of raw materials costs, especially cotton, and the labor from production countries allow uncertainty to predict the future of the market. 

Pauline G.